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A History of Choice
Since 1896, independent agents have insured American's homes, farms, businesses and families. 

Here's a television ad that ran back in 1984 during the Presidential election.  Do you recognize the actor?

 

The issue that was important back in 1984 is still important today: CHOICE.  Choice is one of the big differences between independent agents and other insurance agents.  Only independent agents can offer a choice of insurance policies from a selection of companies.  This ability to choose helps consumers by keeping rates low while providing the coverage that is right for them.

 

In 1896, the National Local Association of Fire Insurance Agents started offering American consumers a choice in their insurance.  Over time, the association evolved and it's name and logo evolved with it.

Evolution of the Big I Logo

The current logos for the Independent Insurance Agents and Brokers of America came out in 2011.  Michigan agents displaying these logos are independently owned businesses carrying on a long tradition of providing choice in the insurance marketplace.  

Exercise your right to choose! Look for these logos when you are shopping for insurance!

Michigan Independent Agent          Independent Insurance AgentsTrusted Choice



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